How Promotions Work
Promotions put your products in front of more buyers. Here's how to launch a campaign that drives real sales — and how your budget translates into reach.
Launch in 4 steps
Pick a product to promote
Choose a best-seller or a new arrival. Products with clear photos, a complete description and competitive pricing perform best.
Choose a promotion type
Featured Products place you at the top of category pages. Sponsored listings appear in search. Store Boost lifts your whole store's visibility.
Set your budget
Use the Budget Estimator to see roughly how many clicks and views your spend will generate. You only pay for the budget you set — no surprises.
Launch & track
Your campaign goes live after a quick review. Watch clicks, views and sales update on your Promote dashboard and adjust anytime.
Promotion types
Featured Products
Top placement on relevant category pages for maximum visibility.
Best for launching a new product or clearing stock fast.
Sponsored Search
Appear at the top of search results for buyers actively looking.
Best for high-intent shoppers ready to buy.
Store Boost
Raise the visibility of your entire store across the marketplace.
Best for growing brand awareness and repeat customers.
Tips for better results
Use high-quality, well-lit images — they get up to 3× more clicks.
Promote proven best-sellers rather than untested products.
Run promotions around weekends, paydays and holidays.
Keep at least 5 products live so boosted traffic has more to browse.
Respond quickly to messages — fast replies convert more sales.